We rose fresh the next morning, indulged in the culinary largesse of Aramark’s fine cuisine, and ventured downtown to finally face the ferocious Dragons. After witnessing formidable performances from the other Alberta teams, we sauntered up to the front and delivered our presentation. Immediately after the face-off, we incurred their wrath (read: received useful feedback) and were given suggestions on how to improve our marketing approach to potential investors.
At last, it was time to dine on something more than a handful of petrified undergraduates. We meandered to a nearby restaurant and feasted on sumptuous food and beverages scarcely short of ambrosia. We also had the opportunity to feast on something more important: namely, the advice of the business tycoons themselves. We were awestruck by the plethora of wisdom and experiences shared over lunch, not to mention the honour of getting to know the Dragons on a more personal level.
After lunch, the Dragons and students converged in Alberta Ingenuity’s lair to discuss strategies for effective fundraising and networking. It was an open-floor conversation where we had the opportunity to learn from the Dragons and the other teams, free of the reticence that was more pronounced in the morning session. We were also able to address some of the challenges that each of the teams had faced up to that point. The day closed with a feedback session, where the teams discussed the format of the event with the Supreme Commander of the Dragons, Ms Jen Hill. As the very first meeting between all three Albertan iGEM teams, we were able to share in the anxiety of presenting at the beginning, and the relief of having succeeded by the end of the day.
We returned home on the evening of May 26th, weary from the experience and yet somehow craving more of it. Having satisfied both of our original ambitions, we were pleased with the result and thankful that we were more than just another meal for a few Dragons in the vicinity. Armed with a new sense of promotional direction, more contacts who can help support our initiatives, and the same stunning good looks that we had before we left, we are excited to implement some of these ideas to help capitalise on our marketing potential.
We would like to extend our sincerest thanks to Alberta Ingenuity for funding the event, as well as to the Dragons for their help and their time. Oh, and for not being as nefarious as the Dragons on the CBC edition.